Diagnose, plan, and measure
Institute products, one relationship: between your company and the Propulsion Revenue Institute™.
Diagnostic Revenue Map™
- About 15–20 minutes, eight Propulsion Stations™
- Revenue Dam Summary™ — the one page a CEO reads
- Eight Station Reports with action steps
- Organizational Noise™ findings
- Estimated revenue exposure, item by item
- Free digital copy of Revenue Propulsion™
Revenue Propulsion Blueprint™
- Your Map turned into a plan
- Priorities, ownership and Revenue KPIs
- Station projects and implementation sequence
- 30/90-day and six-month roadmap
- KPI Control Center™ activation
- Priority access to certification
KPI Control Center™
- Revenue KPIs + Operational KPIs (Dual KPI Leadership™)
- Weekly review by Reoff™
- Stations, Revenue Dams™ and priorities
- Progress against your Blueprint
- Your data held by the Institute
The Institute owns the Diagnostic Revenue Map™, the Revenue Dam Summary™, the Blueprint and the KPI Control Center™, and holds the data they produce on your behalf. How your data is protected →
CRO Certification — Certified Revenue Architect™
The official practitioner credential of the Institute. Session details are published as each session opens.
CRO Certification
The Certified Revenue Architect™ credential: foundational course, certification exam, demonstrated field application, and annual continuing education.
Three sessions
When you want it built for you.
The Revenue Production Engine™
If you want your Blueprint implemented for you, the Institute refers you to End of Funnel™, an independent implementation company. End of Funnel sells and delivers the Engine under its own agreement with you.
The Institute shares your Map, Blueprint and KPI Control Center™ data with End of Funnel only after you authorize it in writing, and keeps a copy of that authorization on record.
The Revenue Propulsion Academy™
Seven academies for individual learners and leadership teams. Enrollment pricing is published as each cohort opens.
All prices in US dollars. The Revenue Propulsion™ methodologies, assessments, and certification programs are proprietary intellectual property of the Propulsion Revenue Institute™.