No purchase required
- Diagnostic Revenue Map™
- Revenue Dam Summary™ and eight Station Reports
- Revenue Propulsion Blueprint™ — built from your findings
- KPI Control Center™ activation (the monthly subscription is separate)
- Digital copy of Revenue Propulsion™
- Founding 160™ badge and recognition as an origin contributor
- Early access to the PRI community and academy announcements
- Priority access to the certification pathways
Free for the first 160 SMBs.
SMBs have never had a national revenue baseline
The Founding 160™ will create it. Your diagnostic results help establish:
- The first Revenue Movement Score™
- The first national Revenue Dam™ map
- The first Propulsion Station™ readiness averages
- The first Dual KPI alignment benchmarks
- The first AI-assisted leadership readiness indicators
This is not a discount.
It's an invitation to shape the future.
The Founding 160™ badge
Awarded to the first 160 SMBs to complete the Diagnostic Revenue Map™ and help establish the national SMB Revenue Propulsion Baseline.
Free tier. Paid tier. One standard.
Founding 160™ status is earned by taking the diagnostic — never by purchasing. The Blueprint Cohort™ is for businesses ready to go deeper.
The Founding 160™
- Diagnostic Revenue Map™
- Revenue Dam Summary™ and eight Station Reports
- Revenue Propulsion Blueprint™ — built from your findings
- KPI Control Center™ activation (the monthly subscription is separate)
- Digital copy of Revenue Propulsion™
- Founding 160™ badge and recognition as an origin contributor
- Early access to the PRI community and academy announcements
- Priority access to the certification pathways
The Blueprint Cohort™
- Full Propulsion Blueprint™
- Revenue Dam™ map
- Propulsion Station™ readiness plan
- Dual KPI alignment report
- Implementation roadmap
- Priority access to certification
- Blueprint Cohort™ badge
Eight industries. Two revenue groups. One hundred and sixty places.
Twenty places in each industry — ten for companies under $1M and ten for companies over it. Your place depends on both what you do and how large you are, because that is the only way to see whether a problem belongs to an industry or to a stage of growth.
Under $1M
10 places in every industry. Movement patterns here reveal early dams, friction, founder load and the failures owners cannot yet see — the reference point for how revenue moves before the Operating Model exists.
Over $1M
10 places in every industry. Permanent recognition inside the Institute as origin contributors, early access to research and movement reports, first invitations to the certification pathways, and early access to the KPI Control Center™.
Every place is free, every place requires the diagnostic rather than a purchase, and all 160 carry the same standard. The grid exists so the data can answer a question it otherwise could not: where revenue stalls differs both by industry and by the size of the business, and averaging them together would hide both.
Eight industries. Two revenue groups. Ten places each.
Find your row and your column. Green means there is still room for a company like yours. Red means that group is closed and the only way in is the waiting list.
| Your industry | Under $1M $250K–$1M | Over $1M $1M–$10M |
|---|---|---|
| Manufacturing | 10 of 10 left | 10 of 10 left |
| Professional Services | 10 of 10 left | 10 of 10 left |
| Financial Services | 10 of 10 left | 10 of 10 left |
| Healthcare | 10 of 10 left | 10 of 10 left |
| Construction | 10 of 10 left | 10 of 10 left |
| Technology | 10 of 10 left | 10 of 10 left |
| Home Services | 10 of 10 left | 10 of 10 left |
| Wholesale & Distribution | 10 of 10 left | 10 of 10 left |
| Other | Waiting list | Waiting list |
If your row is green, the place is there to claim. Complete the short registration below and the Diagnostic Revenue Map™ opens straight away.
If your row is red, or your industry is not listed, register anyway and you go on the waiting list for that group. Places come back more often than you would think — a place that is not used inside 7 days is released to the next company waiting.
Taking the Diagnostic Revenue Map™ does not by itself place a company in the Founding 160™. If your group is full when you apply, you keep the map and your results — and you are first in line when the group reopens.
Apply for a place
Places are reviewed, not claimed. Most applications are answered within one business day. 160 of 160 places remain.
We're looking for a wide mix of industries so the national baseline actually represents the small and mid-sized market — not one corner of it. The questions below are how we keep that spread honest.
Your business doesn't need more activity. It needs more movement.
Human Experience. AI Assistance.™