Two roles. One standard.
This separation is deliberate. It keeps the methodology independent of any single provider, keeps the standard consistent across every implementation, and lets both develop at their own pace.
Methodology, standards, education
The Institute is the owner and steward of the Revenue Propulsion™ intellectual property, educational framework, leadership methodology, standards, assessments, certifications, and terminology.
It exists to educate leaders, publish research, develop best practices, maintain standards, certify professionals, and license its methodologies to qualified implementation organizations.
Systems, operation, delivery
Licensed implementation partners apply the Institute's methodologies inside customer organizations — administering assessments, building systems and workflows, operating dashboards, and delivering day-to-day customer operations.
The Institute does not implement. Partners do not own the methodology.
End of Funnel™
End of Funnel™ is the Exclusive Founding Implementation Partner of the Propulsion Revenue Institute™ — the premier implementation organization for the Revenue Propulsion Framework™. End of Funnel™ implements, operates, supports, and optimizes the methodology for client organizations.
The two organizations are complementary: the Institute remains the authoritative source for leadership, education, standards, research, and certification, while End of Funnel™ carries the framework into daily operation inside businesses.
What the Institute is responsible for
Revenue Propulsion™ Methodology
The master discipline and the coordinated system that defines it.
Human Experience. AI Assistance.™
The governing philosophy: AI assists; people hold authority.
Educational Programs
Structured learning that builds revenue leadership capability.
Leadership Development
Developing the leaders who carry the discipline inside organizations.
Research
Studies, field evidence, and SMB benchmarks that test the framework.
Industry Standards
The SMB Revenue Propulsion Standard™ and its ongoing stewardship.
Certification Programs
Certification and practitioner verification against the Standard.
Revenue Assessments
The Revenue Propulsion Assessment and its protected interpretation methods.
Revenue Measurement Frameworks
Dual KPI Leadership™, the Revenue Slide Ruler™, and the index and matrix.
Terminology & Intellectual Property
The approved language of the discipline and the marks that carry it.
Continuing Education
Keeping certified practitioners current as the Standard evolves.
Licensed Implementation Standards
The requirements a partner must meet to implement the methodology.
How an organization gets started
Learn the discipline
Begin with the Institute: Revenue Propulsion™, the Standard, and the measurement frameworks.
Request a referral
Contact the Institute. Organizations seeking implementation are referred to End of Funnel™, the Exclusive Founding Implementation Partner, or another licensed partner.
Partner implements
The partner administers the Revenue Propulsion Assessment and puts the Blueprint into operation under Institute methodology.
Standard maintained
The Institute continues to own the methodology, certify the people, publish the research, and maintain the Standard.
Intellectual property and licensing
The Revenue Propulsion™ methodologies, terminology, educational materials, assessments, and certification programs are proprietary intellectual property of the Propulsion Revenue Institute™ and may be licensed to qualified organizations.
Who may license
Implementation organizations that meet the Institute's licensed implementation standards and maintain certified practitioners. End of Funnel™ holds the founding license.
What a license covers
The right to apply the Institute's methodologies, assessments, and measurement frameworks in customer engagements — under the Standard.
What remains with RPI
Ownership of the framework, standards, terminology, research, certification, and protected calculation methods. Always.
All working marks remain subject to formal clearance. Licensing inquiries are welcome through the Contact page.
Interested in licensing the Institute's methodology?
Human Experience. AI Assistance.™