No purchase required
- Free Diagnostic Revenue Map™
- Free digital copy of Revenue Propulsion™
- Founding 100™ badge
- Early access to the PRI community
- Early access to academy announcements
- Priority access to certification pathways
- Recognition as a founding contributor to the national baseline
Free for the first 100 SMBs.
SMBs have never had a national revenue baseline
The Founding 100™ will create it. Your assessment results help establish:
- The first Revenue Movement Score™
- The first national Revenue Dam™ map
- The first Propulsion Station™ readiness averages
- The first Dual KPI alignment benchmarks
- The first AI-assisted leadership readiness indicators
This is not a discount.
It's an invitation to shape the future.
The Founding 100™ badge
Awarded to the first 100 SMBs to complete the Diagnostic Revenue Map™ and help establish the national SMB Revenue Propulsion Baseline.
Free tier. Paid tier. One standard.
Founding 100™ status is earned by taking the assessment — never by purchasing. The Blueprint Cohort™ is for businesses ready to go deeper.
The Founding 100™
- Diagnostic Revenue Map™
- Digital copy of Revenue Propulsion™
- Founding 100™ badge
- Early access to the PRI community
- Early access to academy announcements
- Priority access to certification pathways
The Blueprint Cohort™
- Full Propulsion Blueprint™
- Revenue Dam™ map
- Propulsion Station™ readiness plan
- Dual KPI alignment report
- Implementation roadmap
- Priority access to certification
- Blueprint Cohort™ badge
Two hundred businesses. Two baselines.
Which one you join is decided by your revenue, not your industry — we want the same spread of industries in both.
Founding 100™
Permanent recognition inside the Institute as origin contributors, early access to research and movement reports, first invitations to the certification pathways, and early access to the KPI Control Center™.
Baseline 100™
Their movement patterns reveal early dams, friction, founder load and the movement failures owners cannot yet see — the national reference point for how revenue moves before the Operating Model exists.
Both are free, both require the assessment rather than a purchase, and both carry the same standard. The separation exists so the data can answer a question it otherwise could not: where revenue stalls differs by the size of the business, and averaging the two together would hide it.
Apply for a place
Places are reviewed, not claimed. Most applications are answered within one business day. 99 of 100 places remain.
We're looking for a wide mix of industries so the national baseline actually represents the small and mid-sized market — not one corner of it. The questions below are how we keep that spread honest.
Your business doesn't need more activity. It needs more movement.
Human Experience. AI Assistance.™