The CRO Certification Course

Content

• RPE Thinking history & purpose
• The Purpose of Business (Value Transfer)
• Buyer-Back Revenue Strategy (RPE version)
• RPE Session Culture
• The 5-Stage Achievement Model (RPE version)

Session flow

1. Welcome, expectations, certification overview
2. RPE Thinking history
3. Purpose of business & value transfer
4. 5-Stage Achievement Model
5. Group introductions (passion, background, WHY)

Homework

• Watch Simon Sinek video (twice)
• Watch Socialnomics video (twice)
• Write one paragraph: "Why RPE Thinking matters to me now."

Content

• RPE Glossary & key terms
• Revenue Propulsion Vocabulary (38 terms)
• Organizational language alignment (Components 2 & 3)

Session flow

1. Why language alignment eliminates organizational noise
2. Review the 38 RPE vocabulary terms
3. Group exercise: translate your company's language into RPE vocabulary
4. Discussion: where language breaks alignment today

Homework

• Define 10 vocabulary terms in your own words
• Identify 3 places your organization uses misaligned language

Study the 38 terms →

Content

• Ideal Future State
• Purpose
• Principles
• True North
• Finite vs Infinite Thinking (RPE framing)

Session flow

1. Ideal Future State exercise
2. Purpose & principles workshop
3. True North — what you say NO to
4. Finite vs infinite organizations
5. Group share-out

Homework

• Draft your True North
• Identify 5 "NOs" your organization must adopt

Content

• RPE 5-Step Model
• The 5 Revenue Strategy Questions
• Continuous Improvement Culture

Session flow

1. Review the 5 questions
2. Breakout: answer each question for your organization
3. Group review
4. Identify gaps preventing deployment

Homework

• Write your full Revenue Strategy draft
• Identify 3 areas where your strategy is not yet deployable

Content

• Flow Model (RPE)
• Movement Model (RPE)
• Behavioral Metrics (RPE version)
• Language Matters (WHY → HOW → WHAT)

Session flow

1. Flow overview
2. Build your Flow Map
3. Movement overview
4. Behavioral metrics by color
5. Group discussion

Homework

• Complete the Flow Map for your company
• Identify 5 behavioral metrics you should track

Content

• Strategy → Structure → Execution (RPE version)
• "Bad systems beat good people every time"
• Blind Men & the Elephant (RPE framing)
• Value Before vs Value After
• People First
• Principles applied 100% of the time

Session flow

1. Review the 3 levels
2. Case examples
3. Group exercise: identify "dumb stuff" in your organization
4. Discussion: how principles guide execution

Homework

• Identify 5 examples of "Cost of Chaos"
• Write one page: "How our principles must guide execution"

Content

• Revenue Resources Required (RPE version)
• RPE Formula
• Continuous Improvement
• True North reinforcement

Session flow

1. Review the RPE Formula
2. Identify resource constraints
3. Continuous improvement workshop
4. True North refinement

Homework

• Identify your top 3 resource constraints
• Write your continuous improvement plan

Content

• Cost of Chaos
• Operational Definition of Selling
• Operational Definition of a Qualified Lead
• Revenue Resources Required (reinforced)

Session flow

1. Cost of Chaos examples
2. Define "qualified lead"
3. Define "selling"
4. Group review

Homework

• Write your operational definition of selling
• Write your operational definition of a qualified lead

Content

• Component 1: Operating Model
• Component 2: Revenue Acquisition
• Component 3: Customer Experience
• Component 7: Shared Intelligence™
• AI in Motion™
• Enterprise Value

Session flow

1. Overview of the 10 components
2. Deep dive: Operating Model
3. Deep dive: Revenue Acquisition
4. Deep dive: Customer Experience
5. Shared Intelligence™ & AI in Motion™

Homework

• Identify which components your organization lacks
• Write one page: "Where Shared Intelligence breaks down today"

Study the 10 components →

Content

• Shared Intelligence™
• Living Blueprint
• Certified Revenue Architect™
• Blueprint Administrator AI Agent
• Shared Intelligence Loop

Session flow

1. Shared Intelligence™ overview
2. Architect responsibilities
3. AI Agent responsibilities
4. Build your Shared Intelligence Loop
5. Group discussion

Homework

• Draft the role description for your Certified Revenue Architect™
• Identify 5 areas where AI could eliminate organizational noise

Read the volume →

Content

• Customer Experience (RPE version)
• Customer Promise
• Organizational Alignment
• Revenue Retention
• Revenue Expansion
• Enterprise Value

Session flow

1. Review the Customer Promise
2. Map your customer touch points
3. Identify noise in the customer journey
4. Build your retention model
5. Group review

Homework

• Map your full customer journey
• Identify 10 noise points
• Write one page: "How we strengthen loyalty"

Content

• Demonstrated Mastery requirements
• Foundation elements
• Support / tool elements
• Real-world application
• Future deployment

Session flow

1. Review mastery requirements
2. Group presentations
3. Instructor evaluation
4. Certification readiness
5. Next steps (Level Two deployment)

Homework

• Submit mastery documentation
• Prepare for Level Two (real-world deployment)