Two roles. One standard.
Revenue Propulsion Officer™
The steward of alignment inside the organization. Guides the Blueprint, aligns teams around revenue, facilitates Shared Intelligence™, and works alongside Reoff™. Not another executive title — a leadership responsibility.
- The SMB Revenue Propulsion Standard™
- Propulsion Station™ design and Dual KPI Leadership™
- Control panel, reviews, and Reoff™ collaboration
- Field guidelines and human-approval discipline
Certified Revenue Architect™
The practitioner certified by the Institute to guide implementation inside client organizations. Understands the Framework, the Blueprint, the Industry Playbooks, the AI Teacher Curriculum, and the Implementation Guide.
- Blueprint and Living Plan design
- Measurement methodology and versioning
- Cross-station dependency architecture
- Standards contribution and research participation
What certification means here
Capability, not title
Certification attests to demonstrated role capability under the Standard. It does not confer executive authority — authority is assigned by the businesses served.
Verified practice
Practitioner verification lets customers and partners confirm a practitioner's standing with the Institute.
Continuing standard
Certification follows the Standard as it evolves through research, benchmarks, and field evidence.
Learner access and practitioner verification are provided through the secure portals. Program enrollment details are published as each cohort opens.
Begin with the discipline itself.
Human Experience. AI Assistance.™