The Conversion Engine

Discover how revenue actually moves through your business.

A 360° diagnostic that reveals your Revenue Dams™, Organizational Noise™, KPI gaps, and Propulsion Station™ readiness.

The Offer

Free for the Founding 100™

$495 Free

Free for the first 100 SMBs as we establish the first national SMB Revenue Propulsion Baseline. This is not a discount — it's an invitation to help build the future of SMB revenue leadership.

50questions
15minutes
8stations scored
10Revenue Dams™ mapped

Complete the assessment and receive a free digital copy of Revenue in Motion™.

The Founding 100™ 100 seats remaining
0 of 100 businesses have joined $495 Free for the Founding 100™
Why It Matters

Most SMBs are guessing

1

SMBs don't know where revenue is leaking

2

SMBs don't know which stations are failing

3

SMBs don't know which KPIs matter

4

SMBs don't know how AI should be applied

5

SMBs don't know how to reorganize revenue movement

The answer

The assessment tells you

One diagnostic. Every station. A clear path to enterprise-grade revenue movement.

What You Receive

Seven deliverables

A Revenue Dam™ map — where revenue is held back inside your business
A Propulsion Station™ readiness score — station by station
A Dual KPI alignment report — is the work mattering?
A Revenue Movement Score™ — your position against the baseline
A personalized Propulsion Blueprint™ — built from your findings
AI-supported recommendations from Reoff™
A clear path to enterprise-grade revenue movement
A free digital copy of Revenue in Motion™

Every result is reviewed by a person before it reaches you. See exactly how the scoring works — weights, formulas and all.

Why the First 100 Are Free

We are establishing the first national SMB Revenue Propulsion Baseline.

To do that, we need 100 SMBs across industries to complete the assessment.

Define the average

The average SMB Revenue Movement Score™.

Identify the patterns

The most common Revenue Dams™ across industries.

Establish benchmarks

The first Dual KPI alignment benchmarks.

Shape the standards

Findings shape future Institute standards.

Strengthen the community

Every SMB benefits from the shared baseline.

Not a discount

An invitation to help build the future of SMB revenue leadership.

Your business doesn't need more activity. It needs more movement.

Human Experience. AI Assistance.™